Success Story < Return to Success Stories Summary

Dealerships' Management Systems Technology is Enhanced With ARMS® Application from Enterprise Rent-A-Car

Whether a dealership prefers CDK's Dealer Management System or Reynolds & Reynolds' ERA® information management system, both management technology systems are enhanced by the Automated Rental Management System (ARMS«) application from Enterprise Rent-A-Car.

ARMS® application makes it faster and easier to provide rental cars for our customers

Designed to complement a dealership's own system, the ARMS® application creates seamless two-way electronic communications that help lower rental car costs for service loaners, simplify invoicing and improve service to customers.

For Lynn Davidson, Service Manager for Continental Nissan, the ARMS® application has made her job significantly easier. "Instead of spending my time matching purchase orders and repair orders with work orders, I have more time to manage the service department. It adds up to saving me the equivalent of a couple days each month and that makes a big difference to my bottom line," said Davidson, who has been using the ARMS® application for about five months.

As part of the Continental Motors Group, the largest dealer group in Illinois, Davidson estimates that approximately 70 percent of Continental Nissan's customers have a service contract that includes a rental car. "In addition to helping me better manage costs by sending electronic authorizations directly from the dealership to Enterprise, including the number of rental days authorized, the ARMS® application makes it faster and easier to provide rental cars for our customers," said Davidson. Since the closest Enterprise office is only a couple blocks away, she estimates her average turnaround time is only 10 minutes.

With the ARMS® application, service advisors are able to create an electronic purchase order for a rental car at the same time they are initiating a repair order for service. Because all of the renter's information, along with the number of days authorized, is sent to Enterprise electronically, the rental car is ready when the customer arrives for the service appointment.

"Combined with my CDK management system, the ARMS® application helps me better analyze and manage the rental process on every level, while making it easy to significantly reduce errors and unnecessary delays that can impact customer satisfaction," said Davidson.

Davidson added that even if the customer shows up without an appointment, it takes only 10 to 15 minutes to have a rental car available because the request is initiated at the same time the service advisor begins writing up the service order.

"We also are able to reduce our costs because the contract is closed as soon as the rental car is returned to our dealership, even if the Enterprise office is closed," said Davidson. "And, if we need to extend the rental, information is sent directly to Enterprise, eliminating the need for follow-up phone or fax requests. We also can view and print invoice information online within the ARMS® system."

Easy to Learn Program

According to Davidson, learning to use the ARMS® application was easier than she expected. "Enterprise took the time to have someone come to the dealership personally to train me, as well as all our service advisors and accounts payable people," said Davidson. "And Enterprise continues to come by periodically to check on everything."

One of the features that Davidson finds most useful is the "notes" section that enables the service advisors to easily customize information about an individual customer's situation, which is communicated directly to Enterprise.

"I have better things to do with my time than making adjustments and corrections," said Davidson, who added she cannot imagine doing her job without the ARMS® application.

"But the bottom line is that what I value most is the personal commitment of each of my local Enterprise representatives to total customer satisfaction. Having this kind of partnership with our local Enterprise office makes a huge difference in our service department's ability to maintain the loyalty of our customers," she said.

Read also:
Dealership Lowers Costs
Dealership Reduces Expenses and Enhances Customer Service
Dealership Service Rentals Are Faster, Easier and Better for Business

< Return to Success Stories Summary